How to Create Highlights on Instagram

2021-08-30 17:02:45
265341 views, 5 min read

Making your Instagram page attractive is crucial to drawing the right attention. Whether it is a business or personal page, steady engagements in the form of views, likes, followers, or patronage is definitely what everyone on the platform is wrestling for.

One of the ways to boost your page and increase engagements is by utilizing the benefits of Instagram Highlights. Instagram Highlights are stories you can create permanently in the form of folder categories on your Instagram profiles. They make your page attractive by allowing you to organize contents using varieties of beautiful icons and covers to decorate them. Highlights are also unique because they stay permanently on your profile, unlike Instagram Stories that disappear after 24 hours. Thus, in this article, you can learn how to create Highlights on Instagram and the way to make it attractive.

Major Reasons You Need to Create Instagram Highlights:

  • Tell an ongoing story on your Highlights.
  • Enable the content of your stories to be more accessible to new followers.
  • Notify new followers about your previous activities posted in the stories.
  • Showcase your products or services in an organized and categorized manner.

How To Create Highlights on Instagram

There are different ways to create Highlights for your Instagram page. They include:

1. Create Highlights from Published Story

To create Instagram Highlights from what you posted on your story, you should:

  • Go to the active story and tap to view it.

  • Tap the option at the end to Highlight.

  • ins story highlight
  • Tap the plus icon to create a new Highlight.

  • Input a name for the new Highlight and tap the Add button.

2. Create Highlight from the Archived Stories

As we've mentioned above, one of the outstanding features of Highlights is that it can display the stories posted more than 24 hours. That's why you can also create highlights from archived stories. To do this, follow these steps:

  • Move to your Instagram profile and click Story Highlights option.

  • Tap the plus icon and then pick the stories you will like to see on highlight.

  • Next, tap Edit Cover to determine which story will appear as a Highlight icon, or just upload an icon. After that, pick a name for your Highlights.

  • Finally, tap add (iPhone) or done (Android).

  • ins edit cover

3. Create Highlights Without Adding It to Story

Normally, before you can move Instagram stories to the Highlights section, they have to be published and left for everyone to see for at least 24 hours. However, there's a little hack or trick you can use to add a story to your Highlights without publishing it. It's quite an easy process to follow. Here is how to add stories to Highlights without anyone seeing them first:

  • Change your profile to private by going to Settings > Private account.

  • Also in Settings > Story controls to block everyone from seeing your Story.

  • ins story controls
  • Post the story you want as usual and then follow the same steps in method 1 to add the story to your highlights.

  • After 24 hours, unblock everyone so they can see your stories again.

When you unblock everyone after 24 hours, the next time they view your profile, the story would have transferred to your highlights already.

How to Make Your Highlights Attractive

Consistently keeping your Instagram Highlights attractive and fascinating is important to promote your page and products (business page). Some of the ways you can ensure your Highlights are always enticing are by:

1. Use Innovative Cover Images and Icons

Using unique cover images and icons for your Instagram Highlights will create a good first impression for your page. They will give your Instagram Highlights a polished, sleek look and attract people to your best Instagram Story content.

You can try to be innovative by using text instead of icons or vice versa. You can also use bold icons and text to make your Highlights look different. What's more , you can try out simple or more dramatic icons. It all depends majorly on what your brand represents and how you want your Highlights to be perceived.

ins images and icons

2. Update Contents Regularly

Another way to make your Instagram Highlights attractive and keep your followers interested is by frequently updating content. Variety is the spice of the world. An active account can be promoted or exposed to more audience, which will undoubtedly lure people to check your profile and enjoy the Highlights.

ins story

3. Match the Highlights to Your Profile

If you own a personal account, then you need to make the Highlights show what your profile expresses. And if you operate a business account, you need to ensure that you prioritize your follower's best interests by promoting those events, products, people, places, and things you know they would love best. Also, make sure your Highlight covers and icons incorporate what your brand entails.

ins highlights matching


Instagram Highlights are increasingly becoming popular. More than ever before, people make use of it to express themselves better and vividly. Brands and companies are employing them to connect, engage, and gain real results from their digital marketing activities.

Thus, knowing how to use Instagram Highlights to promote your brand and business can give you an edge on the platform. With this article, you can begin to create Highlights in various ways and decorate it as you wish. Just get started!

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Simon Marcus
Simon Marcus
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